In August 2023, Kelly Propst joined the Research Triangle Foundation of NC as the vice president of marketing and communications. In her role, Kelly oversees marketing strategies and operations for the Foundation’s dynamic brands, each playing a unique role in the community. These brands encompass Research Triangle Park (RTP), the renowned research park where people and ideas converge; Hub RTP, the Park’s new vibrant downtown; Boxyard RTP, the hyper-local retail venue made of upcycled shipping containers; and Frontier RTP, an innovation community tailored for startups and emerging companies.
Before joining the Foundation, Kelly had worked at Largemouth Communications since 2006. During her time at Largemouth, she provided account management, strategic planning, and PR program implementation for a wide range of clients, from hyper-local startups to multinational organizations with billions in revenue. Kelly oversaw strategic media relations programs, including media tours, thought leadership campaigns, grassroots initiatives, and consumer engagement strategies for clients in the retail, consumer, information technology, health care, biotech, and education industries. She also led content development efforts, supporting internal and external communications, as well as influencer engagement programs, social media content creation and creative brand activations.