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Marketing Mondays: Building Wildly Passionate Brands




5:00 PM - 6:30 PM


Quarry Integrated Communications

Research Triangle Park


How much emotion is in your marketing?

There are some companies that customers just adore.  Fans describe these brand superstars more like a friend than a product.

In this example-packed Marketing Mondays presentation, emotional marketing specialist Graeme Newell will show how to build an intense customer relationship that goes beyond mere product features. To get a sense of Graeme’s topic, click here to watch 2 minutes of a recent presentation he made at a New York marketing conference. 

At this event, you will learn how some of the world's most ingenious companies create breakthrough marketing in even the most crowded sectors

Guest Speaker

Graeme Newell, President, 602 Communications

Graeme Newell is the President of 602 Communications, a marketing research and consulting firm that specializes in emotional branding.  His strategy of emotional branding builds brands on consumer feelings, not just product features.  Emotional branding creates passionate connections by reflecting the customer's deepest-held attitudes, values and core beliefs.  Drawing from thousands of best-in-class TV commercials, Graeme shows companies how to transcend the standard consumer relationship, and build a deep friendship with customers. He turns mere buyers into passionate groupies.

Graeme has done consulting and training for some of the world’s most prominent corporations, including: GE, Sony, Hearst, ABC, CBS, Time-Warner, Comcast, Disney, News Corp, Scripps, and Universal. He can be reached via email at  



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Please join us for a networking reception following the presentation.



The RTP Headquarters
12 Davis Drive
Research Triangle Park, NC 27709