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Innovation in RTP | Rethinking the Role of Technology
Research Triangle Park
Innovation in RTP series
Speaker: Kelly Campbell, President of Interface Technologies
Topic: Rethinking the Role of Technology in Your Business
Successful business leaders know that their organizations must continually improve existing offerings and roll out new ones in order to attract and retain customers. This process of continuous improvement lies at the heart of innovation. Rethinking your use of technology involves more than fine tuning and incremental additions. The goal is to step back and ask yourself: If I were starting my business today, how would I use technology to offer a better product/service to my customers? The real value of new technology is rethinking how it impacts your business and improves your interactions with your customers. Appropriately used, new technologies provide your customers more visibility and greater access to your services, while improving the way they do business with you.
Kelly Campbell has spent the last 20 years developing software applications for companies large and small, locally, nationally, and internationally. Through trial, error and observation, he has learned how successful companies approach new software and technology projects to provide value to their customers and their businesses. He will be discussing a model for rethinking the role of technology in your business. This includes:
- Getting feedback from customers
- Evaluating the competition
- Identifying ideas that have the greatest potential for impact
- Differentiating between needs and wants
- Selecting relevant technologies
- Implementing via successive iterations
Kelly will also illustrate the concepts using examples from projects he's worked on over the years. He will also present a short list of technologies that can dramatically change the way you interact with your customers.
Kelly Campbell co-founded Interface Technologies in 1992, about a week after graduating from NC State University with degrees in Electrical and Computer Engineering. Since then he has learned to speak the language of business and realize that technology for technology's sake has limited value. Kelly likes helping people turn ideas and insights into working software applications. He knows he's adding value to a conversation when someone says: "I didn't think of that." Kelly and his wife version 1.0, AKA Jan, live on a small farm near Wake Forest where they raise four kids along with an assortment of chickens, ducks, turkeys and pigs.
For more information about the Innovation in RTP speaker series or if you would like to sponsor an event, contact Lee Clark-Sellers at email@example.com.
12 Davis Drive
Research Triangle Park, NC 27709