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Marketing Mondays: Lessons in Commercialization
Quarry Integrated Communications
Research Triangle Foundation
Lessons Learned in Commercialization
Why do so
many products and companies fail to achieve commercial success? Innovators and
business leaders clearly demonstrate their passion and belief in their vision
by finding creative ways to raise significant capital and pour tremendous
amounts of energy and resources into launching their products and services. And
yet strategic marketing in new product development is often treated as an
The mission of Marketing Mondays is to help business people in The Research Triangle Park and across the Research Triangle Region market their products, services and technologies more effectively. So we’re pleased to have Jarrod Hamilton, Director at CMG Partners, talk about “Lessons Learned in Commercialization.”
Based on his experiences working with numerous companies across different industries, Jarrod will highlight lessons he has learned in launching various products. Jarrod will also share his insights on how to maximize opportunities while mitigating risk during new product development and launch. In sharing these lessons, he will highlight case studies from pharmaceutical, consumer health and B2B software industries.
If you want to achieve commercial success with your products or services, you’ll want to attend this session! Please join us for a networking reception following the presentation.
Jarrod Hamilton, Director, CMG Partners
Hamilton is a Director with CMG Partners, a strategic marketing consulting
firm. His expertise extends across the marketing spectrum, from new product
development to demand creation and realization. A veteran with over 15 years of
experience, Jarrod is responsible for providing highly conceptual yet pragmatic
executable solutions for a variety of clients, including Addrenex
Pharmaceutical, Nutricia NA, Quintiles, Sprint and LS Tractor North America.
Prior to CMG Partners, Jarrod worked at Eli Lilly and Company in a variety of
sales, brand marketing and medical marketing roles. He began his career at
Bloomberg LP, where he worked in sales analytics, sales management and business
Jarrod holds an MBA from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill and a BS in Marketing from La Salle University in Philadelphia, PA.
12 Davis Drive
Research Triangle Park, NC